Case Study: Getting users to onboard paid subscription services.

“JOIN FREE FOR A MONTH” as a main call to action which sticks to bottom of screen.

The first step is to select from 3 subscription options. There is a CTA to click to see all options.

The second step is to create an account. The page structure is similar to the first step; extra simpler page to ease users instead of showing so many text fields.

The third and final step is to select the payment method and add the information.

The main call to action is “TRY IT FREE”. Below it, the service descriptions and promotions follow.

After signing in with your Google account, the payment is quick with your phone payment. The other option is available with credit card, or Paypal.

With the product description and visual keys, there are twoCTAs: “GET STARTED” at top and “CHOOSE YOUR PLAN” at the bottom.

Case Study: Getting users to onboard paid subscription services.

Netflix

Youtube Premium

Blue Apron

Written by Takuma Kakehi

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